Be the change you want to see -
Hi Threadies,
Fashion isn't just about looking good anymore. Well… it can be. And that's totally fine.
But it can also mean something more. It can be a force for good. It can feel good and do good.
That's what Threadit is all about.
Wanna be a part of it?
Our Story
Why did we start threadit?
Threadit started with a simple but essential question: How can sustainable fashion feel relevant to young people in Africa?
Fashion's footprint is huge. It contributes to climate change, pollution, and unsafe working conditions around the world.
In Africa, this impact shows up in unique ways. We see it in the overflow of secondhand clothes in our markets and the limited infrastructure for textile waste and recycling.
That's where Threadit comes in.
A platform committed to making sustainability make sense in the context we live, dress, and create in. We explore sustainable fashion through a lens shaped by culture, creativity, and lived experience.
Through content, community, and storytelling, we're bringing sustainability closer to home.
Our Mission
We are on a mission to promote sustainable fashion in Africa
Our mission is to make sustainable fashion feel relevant, relatable, and rooted in culture and everyday choices.
We reshape the fashion narrative in Africa by championing sustainable practices through media, education, and community-driven initiatives.
We empower individuals to make informed choices, support ethical brands, and take action toward a more sustainable future.
Our Commitment to The Global Goals
Aligning with United Nations SDGs for Greater Impact
At Threadit, our work is guided by the United Nations Sustainable Development Goals (SDGs) — a global blueprint for a better future. As we grow, these goals help shape the stories we tell, the communities we support, and the impact we hope to make.
We focus on three key goals:
decent work and economic growth
Sustainable Goal 8
Threadit is committed to ethical labor practices in fashion by highlighting brands that prioritize fair wages and safe working conditions.
More InfoA Commitment to Fair Work in Fashion
As Threadit grows, we're committed to promoting ethical labor and inclusive economic growth across the fashion industry.
Spotlighting Ethical Brands and Local Creatives
We highlight designers and brands that value fair wages, transparency, and safe working conditions. We hope to drive awareness and support for ethical fashion by featuring their stories.
Encouraging Conscious Consumption
We believe conscious consumer choices can drive better outcomes for workers. As we build our platform, we aim to connect people with brands doing better for the planet and its people.
Building Awareness Through Storytelling
We use our content to start conversations about labor rights, garment worker safety, and the people behind the clothes we wear, especially in African contexts where these stories are often left untold.
responsible consumption and production
Sustainable Goal 12
Threadit highlights African-led sustainability initiatives and local solutions, while making responsible consumption accessible through practical tips and approachable content focused on small everyday changes.
More InfoPromoting Responsible Fashion Habits
As a media brand, we believe education is a powerful tool for change. Threadit is committed to reshaping the way we think about clothing—what we buy, how we wear it, and how long it lasts.
Encouraging Slow Fashion and Reuse
We promote alternatives to fast fashion by celebrating secondhand style, upcycling, and intentional wardrobe choices.
Spotlighting African-Led Solutions
From thrift culture to textile innovation, we highlight solutions that already exist across the continent, making sustainable fashion feel local and achievable.
Making Sustainability Practical
Our goal is to make responsible consumption less intimidating and more relatable through tips, stories, and small everyday shifts.
climate action
Sustainable Goal 13
Threadit addresses fashion's significant environmental impact by using storytelling to connect fashion choices with climate outcomes.
More InfoTaking Climate Action Through Fashion Awareness
The fashion industry is a major contributor to global pollution and waste. While its environmental impact is significant, it also presents a powerful opportunity to drive real, lasting change.
Raising Awareness Through Content
At Threadit, we use storytelling to connect the dots between fashion and climate. From overproduction to textile waste, we break down how everyday fashion habits contribute to environmental harm and what we can do differently.
Encouraging Low-Impact Habits
We encourage small shifts like choosing secondhand, repairing what you already own, and washing less, to lower fashion's footprint. These small actions, when done consistently, reduce fashion's overall carbon footprint.
Highlighting Local Environmental Realities
Through articles and community voices, we shed light on how fashion waste impacts African cities and ecosystems. By centering local stories, we make climate action feel closer to home and more urgent.